presentations
Marketing the Complex University
Jesuit Advancement Administrators (JAA)
Annual Conference
June 2005, Saint Louis University
Panel presentation with Susan Shea, Santa Clara University; and Robert Hill, Xavier University
How do you integrate marketing strategic and consistent messages across
all department and divisions in order to reach prospective students, alumni
and potential donors? How do you utilize your public affairs and media relations
team in this effort? How do you get buy-in from deans and faculty and especially
directors of admissions?
Marketing the Complex College or University
CASE Institute for Integrated Marketing and Branding
(Council for the Advancement and Support of Education)
May 2005, Chicago, IL
What exactly makes an institution complex? How do these complexities impact the development and implementation of an integrated marketing communications plan? Share first-hand experience and lessons learned to assist you in preparing for the expected…and the unexpected.
Using Research to Refine Your Integrated Marketing Plan
CASE Institute for Integrated Marketing and Branding
(Council for the Advancement and Support of Education)
May 2005, Chicago, IL
Research is the cornerstone of a successful integrated marketing plan. It is also essential to institutionalizing the plan into an ongoing program. This session will review research terms, methodologies, and project design as well as strategies you can use as part of the process.
Using Data from Audience Perception Surveys to Develop an Integrated Marketing and Communications Plan
Academic Impressions
Data-Driven Marketing and Positioning Conference
February 2005
Miami, Florida
No matter why an integrated marketing communications plan is developed on campus, data is essential to the success of the plan. This session explores how examining constituent perception provides a benchmark as well as the foundation for implementation of a program to expand institutional reputation. Participants will discuss steps in developing the plan and key marketing messages based on research as well as tips for making the plan effective. Research is also valuable in institutionalizing a plan into an ongoing program.
Orchestrating an Effective Plan
CASE District III Conference
(Council for the Advancement and Support of Education)
February 2005, Atlanta, Georgia
Been charged with the responsibility for bringing an integrated marketing plan to life on your campus? Wanting to know how to confront and succeed at implementing an integrated marketing communications plan? Participants learn first-hand how to prepare for the expected…and the unexpected.
Power Points: Marketing the Message
Louisiana CASE Conference
January 2005
Nicholls State University
Thibodaux, Louisiana
Consistent graphic and editorial identities, combined with key marketing messages, create the cornerstone of a successful integrated marketing communication program and are essential to the successful positioning of our institutions. This session will present an overview of how Loyola University New Orleans developed its publications, advertising, and web policies and graphic standards as well as its communication plan that integrated messages for admissions, alumni, college, fund development, and public relations programs.
Marketing the Complex College or University
CASE Institute for Integrated Marketing and Branding
(Council for the Advancement and Support of Education)
May 2004, Philadelphia, PA
What exactly makes an institution complex? How do these complexities impact the development and implementation of an integrated marketing communications plan? Share first-hand experience and lessons learned to assist you in preparing for the expected…and the unexpected.
Plenary Session: Mission and Marketing in Jesuit Higher Education: Where Branding Fits…
(panelist)
JAA (Jesuit Advancement Administrators) National Conference
June 2003, Georgetown University, Washington, D.C.
Link to:
Plenary Session: Mission and Marketing in Jesuit Higher Education:
Where Branding Fits…
James Purcell, vice president of university relations, Santa Clara University; member, JAA Executive Committee (moderator)
Pasquale L. “Pocky” Marranzino, Jr., president, Karsh and Hagan
Dr. Roger Fortin, provost, Xavier University, Cincinnati
Charles L. Currie, S.J., president of AJCU (Association of Jesuit Colleges and Universities)
Julia McSherry, assistant vice president for marketing and communications, Loyola University New Orleans; member JAA Executive Committee
Some would say that the more institutions of Jesuit higher education understand – and employ – the “Jesuit” brand, the more effective our admissions, faculty recruitment, alumni relations, and fund raising will be. But what best describes Jesuit higher education? And how do we market our unique brand of education in this increasingly competitive environment? This panel discussion on the concept of branding in Jesuit higher education explored perspectives from the “mission” and “markets” sides of the table, as well as the points of view of AJCU and its constituent groups.